Saturday, July 21, 2018

Wheat Beer with Orange Slice

Wheat Beer with Orange Slice



Some do, I don't. The orange slice will add some extra orange flavor to a wheat beer, but I much prefer them as is. They're delicious as they are.
Next time the bartender reaches for that little box, the one with the plastic cover that houses all the fruit garnishes, I encourage you to smile, put up your hand and say, "Save it for the sangria.
An orange slice in wheat beer-

citric acid and the oils from the orange break down the head and can distract (and even overpower) your tastebuds, preventing them from experiencing the full flavor of the beer. Major thumbs down.
The whole "orange slice in your beer" thing is, more or less, a marketing gimmick made popular by the fifth largest brewing company in the world.

16 years ago, Coors Brewing Company gave birth to a wheat beer that would eventually become one of the most commercially available wheat beers on the market. In an effort to keep the Coors name from tainting the beer's "craft-brewed" image and credibility, they slapped "Blue Moon Brewing Company" on the box.
And Blue Moon was born.
A brewer at Molson Coors admitted that the addition of an orange slice to Blue Moon was "mostly for attention-getting" when being served. 

No comments:

Post a Comment

Oak wood cask & Barrel

Oak wood Oak wood is a type of hardwood that derives from the oak tree native to the northern hemisphere. There are around 600...